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TikTok is introducing a updated setting that permits them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the service revealed that it currently hosts in excess of 1 thousand million AI videos.

Trial and Implementation

This change is undergoing trials over the coming weeks before a widespread launch. This shift coincides with a rise in content created by AI, fueled by new video-generation tools.

The Broader AI Trend

It has been noted that approximately a tenth of the quickest rising channels on another major platform primarily display clips produced artificially. A large amount of this content is considered “AI slop”, a term for inferior, factory-style content that is typically nonsensical or surreal.

“We know from our community that numerous viewers like content created using AI tools, from digital art to science explainers, and we aim to offer the community the option to adjust the amount of that, depending on their own choices,” said a platform representative.

Scale of AI Content

The service disclosed that there are now 1.3 billion videos on its service identified as artificially created. Collectively, over 100 m pieces of content are submitted to the service every day, making AI content a minor portion of its total content library.

User Control Features

Members will be in a position to decrease or raise the volume of AI content they view by using the topic control option in the platform and selecting the AI content topic. Other topics that are already be controlled under the filter cover politics, style, beauty, and dance.

Platform Guidelines

The platform’s rules require users to identify “realistic” AI-made content, and it prohibits harmful fake videos of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its community policies.

Furthermore, the app will henceforth apply an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This action is intended to help prevent users from trying to circumvent the labeling process.

Responsible AI Funding

The platform is also establishing a $2m awareness program for specialists and groups to produce educational content about using AI responsibly. This project will support non-profit groups dedicated to training computer science.

Platform Protection

The video-sharing app has defended its content review process, following debate over intentions to cut jobs for a large number of review team members in Britain. TikTok is set to eliminate 439 jobs in its user protection team in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A senior executive clarified that human moderation would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content prior to it has to be seen by humans. The company stated a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to the use of its AI tools.

We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”